The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads; Avoid common copywriting mistakes; Strengthen brand development; Start a freelance copywriting business; and Write copy for all media-print, radio, TV, and Web sites. Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

The "Results Driven Press Release Formula" eBook shows you step-by-step how to:

1. Gain a presence in Google News and/or Google organic search results for specific keyword phrases

2. Generate keyword rich, do-follow, anchor text backlinks to your website (this is a big factor in what determines where your website ranks in the search engines)

3. Get on the radar of specific key individuals or companies through Google Alerts

4. Drive up the positive online presence and credibility of your company (reputation management and brand development)

5. Evoke ACTION from your target audience

Christine O'Kelly and Tara Geissinger, the founders of the online press release distribution site Online PR Media say that most people are leaving money and visibility on the table because they are not taking advantage of the five most critical ways to optimize their press release.

This information-packed book shows readers how to leverage the power of the press release in today's online marketing campaigns.