High Quality Content by WIKIPEDIA articles! YouGov, formerly known as PollingPoint in the United States, is an international internet-based market research firm launched in the UK in May 2000 by Stephan Shakespeare, now Chief Executive Officer, and Nadhim Zahawi. In 2005 the company opened an office in the Middle East, YouGovSiraj, and in 2007 it further expanded by acquiring market research firms in the USA (YouGov Polimetrix), Germany (YouGov Psychonomics) and Scandinavia (YouGov Zapera), which are now part of the YouGov Group. YouGov is a member of the British Polling Council. This book was created using print-on-demand technology.